4 used techniques that should not be continued in SEO

Posted on - 6th Feb, 2017 | Posted By - E4K

Nothing remains the same, especially not within the search engine optimisation profession. The truth is that the search engine optimisation profession is one that most often experiences fundamental changes.

Google continually produces a variety of algorithm updates, both small and large, that affects search engine optimisation. Sometimes the strategies that used to work will now get you penalised in future, hence it is important to keep an eye on the Google updates.

1. Heavy Keywords in the content

  • Of course, the keywords repeated twice or thrice in content will fetch you more traffic but when it is exceeds the advised frequency, Google will stop ranking the website
  • Usually the long tail keyword when occurred frequently will be penalised rather than shorter keywords
  • Increase the number of posts and the content matter rather than increasing the keyword frequency in a short content
  • Use related keywords in the content and don’t worry about the keyword density instead focus on the quality of the content

2. Don’t practice guest blogging in spammy sites

  • Guest blogging is an important feature used by content material strategists and SEOs for a long time
  • Spammy visitor blogging abused this option for SEO, making it a black hat technique
  • There is valid guest blogging and then there is spammy visitor blogging. Hence exercise it with caution

3. Use safe anchor words

  • Anchor text is the clickable textual content in a link
  • An optimised anchor is an anchor textual content that uses keywords for which you want to rank
  • SEOs used anchor texts with key phrases to improve their search engine optimisation
  • But the days of optimised anchors are gone. Today, the usage of optimised anchors is like requesting a penalty
  • Optimised anchor texts spoil a site’s search engine optimisation through sluggish algorithmic penalisation. Hence use a safe anchor words or use the complete URL of the page the link refers to
  • Use long phrases context to link to your page

4. Google undervalues the footer optimisation

  • Optimising your website footer is an excellent way to shoot your SEO in the foot
  • Evidence shows that Google devalues footer links. Due to their role at the bottom of a web page’s content, they receive minimum crawler reputation
  • The company can have their NAP (call, deal with, and get in touch with) for their footer but adding geospecific key phrases and hyperlinks inside the footer will lead to a problem
  • The simplest way for footer optimisation is not to do it!!!