8 professional and powerful steps for better conversion ratePosted on - 11th Oct, 2017 |
Getting website traffic is good to see, but if that traffic doesn’t convert, it’s almost useless.
Some proven strategies for getting your visitors to take quick action:
1. Set KPI’s (Key Performance Indicator)
This is a kind of metric used to examine the performance against the business objectives.
Example – revenue, page views, visits, etc. these are number metrics
Conversion rate, bounce rate, average order value etc. are ratio metrics
How to find the best KPI
Before you start the process of finding it, you must obtain the business understandings and its objectives.
Translate business objectives into measurable goals.
Once you examine the goals, then you will select KPIs for each goal.
2. Understand existing traffic sources
First understand your website and then the whole conversion funnel, where visitors are coming from, which landing pages and how users navigate around your website.
Identify this and you will understand how to improve it.
3. Collect Data
Focus more on main traffic sources. Often check your conversion rates, bounce rate, and average order value.
Go through behavior analysis to check what your users are doing
How do different kinds of people interact in the website? Segment your audience, gather information regarding new vs returning visitors, loyal customers, and shopping cart abandonment.
4. Understand the visitors
Research to find out why visitors are not converting,
- Understand visitor type and intentions
- Gathering and understanding the visitor’s objectives
- Identify user experience related problems
5. Create a design
If you are going to create a new page, then create a wireframe for it. It must be designed to be more user-friendly, persuasive and believable, than the existing webpage.
Carry out usability tests on the wireframe and have a discussion with the one who has empathic understanding of the customers.
Keep a few things in mind such as,
- Call to action – make it central so that it pulls user attention
- User experience and messaging – ensure interactive elements serve their proper purpose, concentrate on having a focused message
- Navigation accessibility – keep it simple and clean
- Conversion path – where are your visitors coming from and where do you want them to go next
6. Expose hidden wealth
- Identify the aspects of your company that are the most persuasive to potential customers
- At the right time present these aspects to customers, when they are ready to buy
7. Market place study
- Analyse your competitors, industry experts, and customers comments on social media and review sites
- Improve your positioning by building upon your industry core strengths
8. Build A/B testing
- Perform this testing on experimental pages
- Follow this and ensure all team members understand what the test is, why you are running it, how it fits and aligns with your business goals
- Measure success to see which page is generating more conversion
Every improvement builds upon the success of a previous one. After every test, it’s vital for you to zoom-out and look at the whole conversion funnel. This process will tell you which part of the business you should focus on next.