About Online Marketing

Posted on - 25th Jan, 2017 | Posted By - E4K

The method of promoting a brand in the market using the internet is known as internet marketing or online advertising. It includes a range of marketing elements that differ to traditional corporate marketing due to the extra channels and the mechanisms available on the internet. An effective online marketing program leverages customer data and inputs it into relationship management systems.

The online marketing combines the internet’s creative and technical tools, designs, sales, advertising while focusing on primary business models,

  • Affiliate marketing
  • e-Commerce
  • Lead-based websites
  • Local search

It is divided into different types

  • Display advertising
  • Search engine marketing
  • Affiliate marketing
  • Inbound marketing
  • Search engine optimisation
  • Email marketing
  • Social media marketing

Display Advertising

This type of advertising refers to banners displayed on other websites or blogs to boost traffic for their content. It increases product awareness.

Search Engine Marketing

This promotes a business through paid advertisements that appear on search engine results pages. It includes contextual advertising, paid placement, paid enclosure or even through optimisation of the search engine.

Affiliate Marketing

It is a kind of marketing practice, whereas a business pays on online retailer, e-commerce website or even blog for every single visitor that the websites make for their brand.

Inbound Marketing

These types of marketing shares free valuable content to the target market to become a loyal customer. This can be performed using a business blog.

Search Engine Optimisation

SEO uses a natural unpaid process of promoting the content on search engine results pages. It includes the keyword research, placement on the website, link building, and social media marketing.

Email Marketing

The name itself describes this; it belongs to a marketing process that involves reaching out the customers through email.

Social Media Marketing

This is the process of promoting the website through the various social media platforms such as Pinterest, Facebook, Twitter, LinkedIn, and Google+.


It gives you the ability to measure the impact of the given channel, as well as how the visitors acquired through different channel interacts with the website.

The analytics for mobile app or a website helps to see:

  • Which online marketing are most effective based on the conversion rate of visitors to customers
  • Which channel is effective at acquiring and driving higher lifetime value for the customers and thus includes email marketing that enables you to drive repeat purchases to prior customers

Why this marketing is important?

This marketing gives the business owners the freedom to advertise and promote their services or products, and receive an immediate response.

Business owners understand the benefits of this type of marketing as it is inexpensive and easy to start.  Online digital marketing has the power to connect to millions of people around the world.

It is a cost-effective method that you are able to use creatively and efficiently with the various ways to advertise your business online.