How to create mobile friendly content

Posted on - 3rd Apr, 2017 | Posted By - E4K

Many developers and business owners, think a responsive to design website is mobile friendly, but this is not necessarily true.

Sure, your website may pass the Google mobile friendly test, but what about on different devices?

A good responsive website is one where the content should be optimised for all mobile devices. All media and content including Images, slideshows, text and videos should be optimised.

You should care about this because most digital content consumption happens on mobile devices rather than desktops. The percentage of mobile consumption increases whilst desktop percentage goes down.

If you check this graph, the desktop users decreased from 19.1% in March 2014 to just 10.6% in March 2015. Now you will get a clear vision on how mobile users increased so far.

single platform users

(Image source – Neil Patel)

We all need to write mobile friendly content that will be targeted at mobile users. I will show you ways to write content that showcase well on mobile devices.

Understand how people read on mobile

The following screenshot shows how people consume data on mobile

how people read on mobile

(Image source – Content Marketing Institute)

Image b shows the mobile reading pattern doesn’t have enough focus on the golden triangle or F-shaped reading pattern associated with desktop reading. Instead, the focus is distributed.

For example, expect for a desktop reader to be drawn to the content placed on the top left section, on the website.

If it is on a mobile device, the same reader may not focus on left side content. He or she looks more to the left, but the gaze is distributed. Every content needs to be optimised.

Let’s discuss how to make your content easy to read, easy to remember and easy to understand for the readers.

Go for bite, meal and snack approach

Bite: Headline

It is focused on the headline. This title job is to peak the interest of the most hustling readers and get them to read the content.

Always create a clear headline that tells your customers exactly what to expect in the post.

Snack

Snack is meant as a summary of the content. This informs the reader what the post is all about. If he or she reads nothing but your content’s summary, they still must get an idea about what covered in the content.

Meal

This describes the whole post where you observe the writing style where the reader presents important information before the secondary ones.

Get rid of unnecessary words, sentences or even points

Concise writing always takes some time and can be hard work.

For mobile readers, the concise writing is more essential. The necessity is more to do with screen size than the user’s attention span. Concentrate as much information on the screen as possible, without requiring the user to tap or swipe.

My advice is you to go with longer content. Instead of shortening the content, just tighten your writing.

Use Short Paragraphs

Readers like the snappy paragraph content because they tend to focus on one point. You can’t expect readers to read long paragraphs, especially on mobile devices.

Even the USA News states – reading long paragraphs on the mobile requires a lot of concentration and that is something people generally don’t have. The solution is to write short paragraphs.

Use small words

Using simpler and shorter words the user gets smoother reading experience. A lot of people could write using simpler, easier and shorter words, but they feel that big words will give an edge to their writing and make them sound smarter.

The truth is, even the most qualified readers also prefer small, easy words to huge words because the readers can then read fast.

Use these common words to simplify the content,

1. Request – ask for

2. Advice – tell

3. Inception – start

4. Comprise – include

5. Disclose – show

6. Eliminate – cut

7. Eliminate – drop

8. Commence – start

9. Frequently – often

10. It appears – it seems

11. Maintain – keep

12. Numerous – many

13. Option – choice

14. Permit – let

15. Provide – give, offer

16. Purchase – buy

17. Require – must, need

18. Submit – give, send

19. Sufficient – enough

20. Validate – confirm

Once you have written then use the Hemmingway app, this is excellent for finding complex words in the text. It highlights the complex words then it suggests simpler alternatives.

Use Images

Images are a good idea of breaking up content, and they enhance the reading on a mobile device. Relevant images, add visual appeal to content and helps users to read and understand more easily.

Often images like charts and graphs don’t stay legible on small screens.images relevant not relevant to human eye

(image source – NCBI)

The above picture shows how the human eye is drawn to images over text. Content, query, relevance and location are irrelevant to a point as the human eye is drawn to images.  Keep this in mind, no matter the screen size or where and how your content reads.

Conclusion

Understand is being responsive is not enough to make your website mobile friendly, because being responsive alone is not necessarily reader friendly. Your targeted audience wants to read what you have got to offer.

With a few simple changes to your writing, you can improve your content’s mobile-readability and make your website creative and more attractive to today’s modern mobile readers.

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Email ID – sales@e4k.co