How great quality video content helps your website

Posted on - 21st Sep, 2017 | Posted By - E4K

Who invented the video?

Charles Ginsburg led an Ampex research team developing the first practical video tape recorder. In 1951, the first video tape recorder captured live images from television cameras by converting the electrical impulses from the camera and saving this onto magnetic video tape.

Growth 

When you consider internet traffic, video plays a key role that makes up 64% and is expected to grow up to 80% of all traffic by the year 2019. Video advertising spending is expected to double in the next four years.

What is video SEO?

Video SEO (search engine optimisation) may be abbreviated as vSEO. The goal is to have the video content display in video search engines and also in the organic search results for major search engines with traffic directed to the website and not to the video hosting provider.

What is video marketing? 

This is all about incorporating video into your marketing campaigns to promote your service, company, or product.
Testimonials with live event videos are becoming more popular as many companies try to offer rich media content in their marketing efforts.

Why video content?

  • It increases conversions
  • Better email click-through-rate
  • Great optimisation opportunities
  • Stronger customer attraction
  • Strong emotional connections
  • Video-favored technology
  • High retention rates
  • High engagement
  • Improved SEO

What is video article?

A new type of internet marketing is to create 2-5 minutes short video about the topics using content from articles and other sources. Finally, the video is uploaded to different video sharing websites such as YouTube, Vimeo, Vine, Metacafe, and more for exposure.

Video Optimisation

A set of techniques used by mobile service providers to improve the viewing experience, it reduces start time or re-buffering events. This reduces the amount of network bandwidth consumed by the sessions.

How to optimise YouTube video? 

Make it easy for YouTube and Google to understand what you written in video

  • Create a title – it should be a few words long and you should include your major keyword for which you want to rank your video
  • Use tags wisely
  • Create a detailed description
  • Use closed captions

Why videos rank in SERP?

It is an SEO top priority. Pages with video are 53x more likely to rank on the first page of search results.

Why is it more likely to rank than plain text content? – There are a number of factors, an algorithm released by Google, a few months ago, is Hummingbird – this algorithm rewards quality content over keyword optimisation. One more thing about video marketing is 80% of them offer information about products and services.

Best practices for video

Short video – Keep your video less than 4 minutes long

Rich video snippets – choose a thumbnail beside the description of content on the page

Script Transcribe – Google is good at checking the content in the video for meaning when it is transcribed by text; this helps the spiders to crawl the content for relevance.

Conclusion 

There is a predictable growth for your business when you include video content in your strategy. You need high quality media with appealing topics and content to help your business achieve greater success.