Established in 2014 Mum's Masala was developed to plug a gap in the market for a curry base/sauce that was healthier than the other options available. This enabled Mum's Masala to be endorsed by Heart Research UK and to be featured in the Healthy Food Awards 2015 and The Grocer Awards 2015. The sauce is available in 3 flavours and retails in Morrisons, Holland and Barrett, Costcutter and online through Amazon.
The task was to deliver a website that represented the brands ethos and exalted all of it's many selling points. It was to contain a recipe section with brand ambassadors. We were also challenged to come up with a different way of representing the ingredients contained in every jar. It was to be update and easy to navigate for users to find the information they required.
The website represents the authentic Indian origins and tells the story of the products development. It highlights the natural ingredients and the fact the product is low in fat, sugar and salt. It has an extensive recipe section broken down into meat, vegetarian and fish to make it easy for the browser to find their chosen dish.
There is also a section where brand ambassadors can share their own recipes. The ingredients page shows a jar with ingredients around its base with an Indian based video in the background. By hovering on the red dots you can find out the health benefits of each of the ingredients.