How digital marketing has changed in 2017

Posted on - 23rd Aug, 2017 | Posted By - E4K

What is digital marketing?

It is a wide-spread term for the marketing of services or products using digital technologies mainly on the internet, it may also include mobile phones, digital board advertising and any other digital medium.

Types of Digital Marketing 

1. Search engine optimisation (SEO)

2. Pay per click advertising (PPC)

3. Social media marketing

4. Affiliate marketing

5. Content marketing

6. Public relation

7. Viral marketing

8. Influencer marketing

What is a digital marketing agency?

It is an organisation that differs from traditional marketing agencies in that it focuses on results-based marketing in the electronic/computer world.

A digital marketing agency is a lead-generation and brand-development company through digital processes.

What digital marketing channels are good for lead generation?

1. SEO (Search engine optimisation)

2. Google search network

3. Email marketing

4. Pay per click advertising

5. Blogging and other content marketing mediums

6. Display advertising

Ways to use digital medium to popularise and drive conversions:

1. SEO (search engine optimisation)

2. Digital display advertising

3. Content creation

4. Mobile marketing

5. Email marketing

6. Search engine marketing

7. Remarketing and retargeting

8. Viral marketing

9. Affiliate marketing

10. Web analytics

What does a Digital Marketing manager do?

A digital marketing manager is responsible for implementing, developing, and managing marketing campaigns to promote a company and its services or products.

A person plays a vital role in enhancing brand awareness within the digital space, drive traffic to the website and acquiring leads.

About digital channels

A DTV or digital television with high quality, more efficient way to transmit TV signals than traditional analog TV system. DTV offers better image and sound quality with less space.

Why DM as opposed to RM (regular marketing?)

Digital is based on online or web based such as SEO, PPC, web design, email, content, etc. Traditional marketing is offline marketing activities such as radio, print, direct mail, TV, etc.

Why DM is important?

Customers can access the information at any time, even at any place. Digital media is a source of news, social interaction, entertainment, and shopping.

With the advance of social media, customers do not solely rely on what the industry says about your brand, they tend to also listen to what relatives, friends, peers, and others are saying through social media other digital means. They tend to trust them more than the actual company.

Digital marketing is an effortless way to track and monitor the results as data, can be easily collated and analysed. Rather than conducting expensive customer research, you can quickly view response rates and measure the success of your campaign in real-time, enabling you to plan effectively.

Digital marketing techniques 2017

Top rated techniques such as,

Content marketing – 20.3%

Huge data – 20.2%

Marketing automation – 10.3%

Mobile marketing – 9.2%

Social media marketing – 8.8%

Search engine optimisation – 4.1%

Paid search – 3.3%

How to promote your product via DM?

1. Start blogging

2. Sponsor an event

3. Send free samples to digital influencers

4. Interview industry digital influencers

5. Build an email list

6. Experiment with Google AdWords

7. Concentrate on digital press release

8. Build right relationships (both online and offline)

9. Offer a contest or Giveaway

10. Promote in social media channels

11. Use Infographic presentations

Content plays a key role while you are promoting your business via all online mediums. This marketing type is powerful when combined with SEO and SEM.

Create a video to showcase how your product functions in everyday life.


The practice of digital marketing is always improving with technological advances. Marketers use digital marketing to promote their professional brand by defining the product in a method which adds creditability.

Researchers found that B2B buyers dislike cold emails, calls, hence digital marketing allows more provisions to find the right people via its streamlined connections and search engines.

To be a successful outcome, you need to invest time, money, and energy to determine your target audience, and understand why they want to purchase your product.