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Social Media

Social media marketing is the process of increasing brand awareness, gaining traffic, building up communities, sharing based on the content, understanding of the audience and generating leads and sales through social platforms.

Social media platforms are the most powerful way to engage an audience directly through content and generate buzz around your brand. We will customise a strategy to fit your business needs, improving brand reputation and increasing trust between customers and the business, and increasing web traffic.

Popular Social Media Platforms

E4k targets the most popular platforms for promoting your business such as

  • Facebook
  • Twitter
  • Google Plus
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube

Social media statistics Jan 2016

Using social media (% of population)

  • 48% Western Europe
  • 45% Eastern Europe
  • 59% North America

Active social platform users in millions

  • 201 million people from West Europe
  • 191 million people from East Europe

Active accounts on Top social networks in UK

  • UK stands in 8th place worldwide
  • 59% of people were in popular platforms

Average number of time spent on social channels

  • People spend 1.5 hours every day

Mobile Social use

  • 41% of people from West Europe active in top social network
  • 32% of people from East Europe active in top social network
  • 51% users in UK uses social network via a mobile phone

Why a social media presence is important?

  • To showcase your brand
  • Build a relationship with clients and potential clients
  • Connect to right kind of audience
  • Quick local and global presence
  • Enhance business trustworthiness
  • Gain market share
  • Developing a loyal community of prospects
  • Generate leads
  • Offers rich customer experiences
  • Expand sales
  • Increases digital exposure
  • Boost traffic and ranking in search engine
  • Slash marketing costs

E4k social media marketing business strategy plan

  • Create new accounts
  • Audit current social media accounts
  • Discover opportunities
  • Create objectives and goals
  • Document the ideal customer
  • Identifies key success metrics
  • Create engaging content
  • Analyze, track and optimize
  • Measure and refine

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