Getting Started With Digital Marketing
We know it can be a real struggle to get your business running and you will need some help in getting those crucial areas to get it off the ground. There are so many options out there and they all seem quite intimidating at first glance, so there are 2 options for you:
- Hire someone or a digital marketing agency like us, who have all the experience and can create and execute plans for you while you get on with what you do best.
- Or you can learn the basics and see if it’s something you can manage. This is what we would recommend because now that you have an understanding even if you choose to hire someone else, you can use that knowledge to hire someone who knows what they are doing.
So here are the best places to start with when marketing your business online.
SEO (Search Engine Optimisation)
When it comes to SEO, the first thing you will need to do is submit your site to search engines, Google and Bing are the major search engines to focus on. However, there are others such as Yandex and Yahoo.
You need to make sure that your website is easy to use with accurate Metadata and site optimisation includes meta titles and meta descriptions.
It is essential to track your traffic using Google Analytics as well as creating social media business profiles on Facebook, Linkedin etc. You may consider launching an online marketing campaign on Google Adwords.
Social Media Marketing
For Social Media, sharing your content on the right platforms is crucial to your success and unlocks more leads for your company. When determining which channels to use for SMM (social media marketing), you need to consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you.
You need to encourage engagement with your brand so that it appears interactive when people visit your social media page. You will need to post content that people want to read and answers questions so that they will like, repost and comment on your posts.
It is also good to share video onto your social media platform too as visual content stands out as people scroll through their social feeds, this way they’re more likely to view it and engage with it.
With newsletters, you need to be strategic so that it is tied to your overall marketing plan helping you to achieve your business objectives such as promoting an in-store sale if you are a retailer.
You need to build a mailing list so that you take every opportunity. You do this by asking for emails from existing or potential customers and use a distribution platform such as MailChimp to track results. MailChimp offers a cost-effective and robust platform for sending newsletters to your audience.
PPC: Pay Per Click
PPC is the perfect way of getting to the top of search engine advertising to generate clicks to your website rather than waiting for those clicks to come organically. You need to redefine your target audience when dealing with PPC, it places your products and services in front of your ideal customers online.
Revisit your target audience’s profile and take advantage of new ways to find them online. Also, conceptualise your campaign, take time to ensure your core campaign is substantial and enticing. Invest time in a winning campaign concept to be in the best position for a high return on ad spend (RoAS).