Kiely Skips Birmingham: A Digital Journey
Kiely Skips provide skips to households and businesses across Birmingham and Solihull. They only have licenses to serve certain areas.
Marketing isn’t just a black and white process. We would like to share with you a story about one of our clients. Initially, we had only provided Kiely’s with a website to promote their business online.
Positive Impact on Kiely Skips
After having made a positive impact with the site we proposed that we look at improving the platform by giving them a USP which will allow end-users to have a better user experience and allow the selection of the products to be quick and provide relevant information.
The 3 step Booking System
Through consultation, we agreed on a quick 3 step booking process to allow people to book a skip easily.
1) Postcode Element
We designed a new platform with a postcode element to improve the web experience. The first step upon booking is to enter a postcode at which point the system confirms whether a skip can be delivered to your address or not.
2) Choose the Skip Size
The second step is to choose the size of skip that the user requires.
3) Where is the skip to be kept?
The final bit of information needed is where the skip is going to be placed as in some areas a permit needs to be paid for if the skip is to be on the road or public highway. The system was designed to add the permit charge to the basket if required.
Kiely Skips really benefitted from this new system and the marketing. At peak demand weeks they have had to make dates unavailable due to all their skips being booked out.
Kiely’s saw very positive results from partnering with e4k. Today we are involved in all aspects of their online marketing and our strategy which is gaining much momentum.
Check out their website and booking system: www.kielyskips.com
SEO and PPC for Kiely’s
We then set out to reach a wider audience through our Marketing Strategy. We employed both SEO for organic listings and PPC for instant wins whilst we waited for the SEO to kick in.
Get in Touch and start your Digital Journey with e4k
If you feel your business needs a greater presence online why not give us a call. Our team will discuss the many options available to you and set up a Marketing Plan. Initial no-obligation consultations are free.