e4k is an award-winning digital marketing company, offering PPC services, based in Birmingham, UK with offices in the USA & India. We help your business reach the right people at the right time through Google Adwords.
As the name suggests your account is charged each time someone clicks on your ad on the top of the page. The amount you are charged is determined by how competitive Google deems the keyword you have chosen to be.
Advertisers bid on the keywords to appear on the search engine results pages or SERPs as they are known, and this is how Google makes money from its search engine.
You can control your spending by setting a maximum after which the ad will not appear in the results. Once we have honed in on the right formula for your advertising and the sales are rolling in, you can increase your spending accordingly.
Everything is measured, managed and adjusted to maximize the chances of the person who typed in the query becoming a customer.
PPC places ad snippets above the organic search engine results for your chosen keywords. We will research the keywords to best suit your business and choose the ones that are going to give the best ROI.
With the changing algorithms, platforms, and consumer intent and as technology evolves, it may be a challenge to achieve and maintain a Google search, page 1 ranking by organic methods; PPC guarantees your appearance on the first page.
PPC is often used by start-ups to kick-start their business whilst they wait for the organic SEO to kick in.
When it comes to targeting an audience with PPC, Google’s machine learning algorithms guide us as we set up paid search campaigns.
We use the most up-to-date tactics that allow us to offer the best possible results for your business. We also focus on mobile PPC because it is estimated that by the year 2020, 80% of people in the UK will be using a smartphone.
It is a way of buying the visits and not attempting to earn visits organically. In simple terms Google and Bing allow people and businesses to buy listings in their search results. It appears along with non-paid and natural search results. Search engines are paid each time when a user clicks on that listing.