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Responsive Website Design

e4k uses responsive website design; this is an approach to web design to offer easy navigation, reading, panning, optimal viewing experience and scrolling across all types of devices. It is a user interface design that aims to deliver an optimised website familiarity on devices with dissimilar resolutions and width such as Desktops, Tablets, Smartphones, Notebooks, etc. A responsive website adjusts itself to a comfortable size depending upon the width of the browser. It formats the web pages automatically so the user can read content with minimum scrolling.

How responsive website design differs from regular website design?

  • With responsive website design techniques, the framework and layout of websites fit well in all devices
  • Non-responsive designed website – if people view the website from a mobile or even smaller screen they need to zoom to read the text, click on links, visibility of images, etc.
  • A non-responsive website frustrates users and causes people to move to other sites that are mobile friendly
  • A responsive and dynamic layout re-flows on different screen sizes. The website will present a layout optimised for the best user experience for specific devices
  • Google promotes pages with responsive design above those without for searches done on mobiles and tablets

Key elements of responsive website design

  • Choose the right theme that best suits your business
  • Consistent browser experience
  • Right images to be optimised
  • Simplify the menus
  • White space provides the reader with a comfortable experience (applicable for all devices)
  • Keep an eye on your forms
  • Compatibility design accessible on any platform
  • User experience dependent on intuitive navigation

Responsive website design benefits

  • Increases your reach to tablet, smartphone, and mobile audiences
  • Ensures a quality user experience
  • Search engines promote responsive sites on mobile searches
  • Reach a larger audience
  • Efficient and cost-effective
  • Stay in business
  • Easy for users to shop online
  • Stay relevant longer
  • Recommended by Google
  • Easy to manage
  • Save time and money on mobile development
  • Enhanced offline browsing experience (smartphones & tablet have offline browsing capabilities)
  • Stay one step ahead of the competition

Why do businesses need a responsive website design?

  • Tablet/Mobile users will continue to increase
  • Improved speed on mobile
  • One website, one URL
  • SEO benefits
  • Higher rankings in google
  • Less content curation
  • Increase conversion rate
  • Better page sharing experience while promoting your business in the market via online
  • Consolidate analytics and reporting
  • More impact on social shares
  • Future proof of the website

Get in touch today for more information or to book your free consultation: 0121 66 66 534  or email 

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