Email Marketing

e4k Digital Agency offers email marketing services in the UK and USA. Based in Birmingham, UK, and California USA, we have extensive experience and expertise in marketing automation.

When you send an email, it needs to reach the inbox of the intended recipient and then needs to grab their attention and provoke a call to action.

Email marketing services have evolved so that they reach:

  • The right people
  • At the right time
  • With relevant messaging

We can set you up on a system and train you to send emails or we can take care of the complete campaign process, this is entirely up to you.

Ready to enquire? Call 0121 66 66 534  or email us

GDPR and Emails and Spam

Email marketing took a dip due to spammers but has recently picked up again. Spamming is the unethical process of sending out a huge number of emails to as many people as possible hoping that some people will be interested in your product or service.

It is important that you choose the right audience and approach them with a relevant offering and do not get accused of spamming.

GDPR or the General Data Protection Regulation means that personal emails should only be used to approach people who have opted into the service and it is down to the sender to keep a record of this consent. It is also important that the receiver has the option to opt-out of future emails. Hefty fines can be applied to companies who do not comply with the regulations.

There is no need to worry about this if you are following the rules.

Successful Campaign Criteria

We meet all marketing needs from local, small email campaigns across the United Kingdom to large global campaigns. Experts from e4k Digital Agency can manage your email marketing campaigns so that they are perfect for your businesses to maximize their effect.

Key points for a successful campaign

  • Send to a receptive audience
  • Eye-catching design
  • Appropriate calls to action
  • Automation to go at the right time
  • Use an opt-in list
  • Include an opt-out option

We can design templates for you to populate or complete designs depending on your requirements.

With e4k marketing campaigns, you will get the benefit from world-class technology and personal attention from our marketing experts.

Your Email Marketing List

e4k Digital Agency does not directly supply data for your email marketing campaign.

Your options:

  1. Supply us with a list that you have populated over time. It is down to you to make sure the people on the list have opted-in under the GDPR regulations.
  2. We can recommend preferred suppliers who sell data that is GDPR compliant.

Benefits of Email Marketing

  • Offers great return on investment
  • Nurture Leads
  • Low cost
  • Global Reach
  • Simple for DIY small-business owners
  • Converts 3 times more than social media marketing
  • 91% of users check email at least once a day on smart-phones
  • Includes opened, read and other reporting tools

Emails are a great idea for the launch of new products or of a new website. Your email marketing campaign can be run in conjunction with a social media marketing campaign for maximum effect.

Get in touch today for more information or to book your free consultation: 0121 66 66 534  or email